How Motorsport Frustrations Sparked a Car Hauler Revolution
Like many good ideas, SHIFTR didn’t start in a boardroom. It started at the track.
We were loading cars the same way everyone else did, with ramps, timber blocks, winches, and crossed fingers.
Every load-in felt risky. Every track day started with a slow, awkward loading routine.
It was time-consuming, frustrating, and often unsafe, especially when working alone or loading low-slung performance cars.
So we asked a simple question:
Why hasn’t anyone built a car trailer that actually solves this?
The Problem Was Obvious. The Solution Didn’t Exist.
We wanted something that:
- Let you load safely and solo
- Didn’t require DIY ramp setups
- Could be towed with a normal vehicle, not a dedicated truck
- Was low enough for race cars and efficient enough for real workflows
It didn’t exist. So we built it.
Built on 15 Years of Car Trailer Innovation
SHIFTR is the next chapter in a story that began more than 15 years ago with Futura Trailers, founded in New Zealand by Glen Reid.
Futura pioneered the world’s first remote-controlled, all-aluminium lowering car trailer and helped reshape vehicle transport through precision engineering and user-focused design.
With more than 5,000 Futura trailers operating globally, that reputation is well established, built on lightweight construction, track-proven performance, and thoughtful engineering.
SHIFTR builds on that foundation with a tougher, steel-framed platform designed for real-world use, rougher environments, and broader accessibility at a lower entry point.
Enter SHIFTR: A Game-Changing Car Trailer
SHIFTR is a purpose-built, hydraulically lowering car trailer designed to load vehicles at a shallow angle.
It’s remote-controlled, easy to tow with a ute or SUV, and built to make loading safer, faster, and manageable solo.
But it’s not just about convenience. It’s about control.
Reducing damage risk. Speeding up workflows. Removing the stress from difficult loading situations.
These are challenges every enthusiast, workshop owner, and transporter understands.
Made for Enthusiasts. Trusted by Professionals.
SHIFTR is built for anyone who:
- Needs to haul cars quickly and independently
- Moves vehicles regularly for business, motorsport, or resale
- Wants an alternative to oversized rollback trucks for everyday jobs
- Prioritises protecting valuable vehicles during loading
Whether you're hauling a track-prepped BMW, a customer’s supercar, or your own pride and joy, SHIFTR makes the process easier, safer, and faster.
This Is Just the Start
SHIFTR launched with one clear mission, to make vehicle transport smarter.
And we’re just getting started.
With more models in development, new accessories, and growing partnerships, SHIFTR is built to evolve with how professionals move vehicles.
Ready to Join the Movement?
SHIFTR car hauler trailers start from $16,995 NZD and are available now.